Whois Privacy Protection, at times also referred to as Privacy or Whois Privacy Protection, is a service that hides the genuine contact details of domain name registrants on WHOIS check sites. Without such protection, the personal name, street address and email account of any domain registrant will be publicly visible. Providing false details during the domain registration procedure or altering the real details subsequently will simply not work, as doing such a thing may result in the domain registrant losing their ownership of the domain name. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), demand that the WHOIS details must be valid and accurate at all times. The Whois Privacy Protection service was introduced by registrar companies as an answer to the arising concerns about possible identity fraud. If the protection service is activated, the domain registrar’s contact info will appear instead of the domain registrant’s upon a WHOIS check. Most domain names support the Whois Privacy Protection service, although there are some country-code ones that do not.